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30 Mar 2015

WWD interviews Hayley

Hayley talked to WWD about her ‘Kiss Off’ video series and how she found make-up. You can read the interview below.

When it comes to makeup, Paramore’s Hayley Williams doesn’t care about boundaries.

Evident in her debut episode of Kiss-Off, a series of three- to five-minute Webisodes that incorporates music and beauty, Williams’ friend and makeup artist Brian J. O’Connor will replicate a punk rock, David Bowie-like look on her from the 1982 cult film “Ladies and Gentlemen, The Fabulous Stains.”

“[The show] isn’t about what color looks good on your skin tone or how to make your lips look bigger or contour this or that,” she declared, adding the show will air Tuesday on Popular TV, a video-led media platform for Millennial girls created by Nylon cofounders Marvin Scott Jarrett and Jaclynn Jarrett. “It’s about what do you like and how can you express that and find out what your look is by trying new things.”

The 26-year-old lead singer of Paramore won’t just center the show around makeup, but also music and different cultural elements.

“It won’t be specific to Paramore,” Williams said. “That was something I was very adamant about from the get-go. I want to have other artists on the show, interview them about what inspires them and maybe how they found their look and what the process was for that.”

But Williams won’t be taking a break from music to film Kiss-Off. Paramore will begin touring in the next month and she will continue to shoot on the road. Also, she is planning to launch a line of hair dye this year. She wouldn’t divulge many details but noted, “It’s another way I’m trying to bring self expression to the mix for younger people who are coming into their own. It’s going to be a DIY experience.”

That DIY experience translates to how she came to find makeup, because before age 18 Williams wouldn’t even wear lip balm to a photo shoot.

“I never grew up thinking, ‘Oh, I’m beautiful.’ Maybe no one does, but I’ve never been someone who relied on my looks to do anything because that was never really something I thought I had to offer,” she said. “By the time I came around and found makeup, I think we [Paramore] were in Japan and I really loved the way some of the girls looked coming out to the shows. I took some home and I started playing with it. My first eyeliner and eye color was from Japan. I drew all over my eyes and did this weird cat thing on the inside corners and I realized I didn’t have to use makeup to fit in.”

26 Mar 2015

MTV interviews Hayley about her new video series

MTV interviewed Hayley about her upcoming ‘Kiss Off’ video series. She talked about the shooting, what to expect from the series and other things too. Read the whole interview below.

If you’re looking for braid tutorials or smoky eye how-tos, you can stick to YouTube, dudes. Hayley Williams’ new beauty-meet-music video series with Popular TV is all about celebrating looks that make you stand out. Her super personal DIY tutorials (shot in her actual home) will recreate iconic musicians’ makeup from the past and present. Hayley was awesome enough to tell us a little bit more about “Kiss Off,” and why the beauty world needs to empower ladies for being exactly who they are, flaws and all.

MTV: So, we gotta know how the “Kiss Off” series came about. Was it your idea?

Hayley Williams: I’ve known Marvin [Jarrett, Editor in Chief of PopularTV.com] for a while and had such a great experience working with him in the past. Last summer, I ran into him while grocery shopping in West Hollywood, and he told me he had this new project he wanted me to consider being a part of, and here we are!

MTV: What do you think is currently missing in the beauty landscape?

Williams: I want beauty, especially for younger people, to feel less like “make yourself socially acceptable” and more like “express yourself bravely and feel beautiful and cool being you.”

MTV: How is your beauty series different from all the other tutorials out there?

Williams: I see so many beauty blogs and sites tweeting headlines about contouring your nose to make it look smaller or how to line your lips to make them bigger. Don’t get me wrong, sometimes we do feel like we wanna fix something, but how much of that is because we keep getting signals that what we have isn’t good enough? Our show is a baby, and we are still learning as we go. I don’t think we have perfected the art of the how-to quite yet, but that’s not the point! We want people to look in unexpected places for inspiration and not be afraid to try things just for the hell of it. You’d be surprised at what makes you feel beautiful and how strong you feel when you break a few rules.

MTV: What kind of tutorials can we look forward to seeing?

Williams: The first episode we shot was inspired by a punk rock movie and the makeup reminded me of some of the looks I did when I first started getting into stage makeup. I didn’t know what I was doing and yeah, sometimes I got weird looks, but oh my stars, did I feel cool on stage like some sort of MySpace generation, yellow-skinny-jeans-wearing Ziggy Stardust. That feeling is what the show is about. We aren’t following every trend, and we aren’t worried about looking perfect. In fact, most of these shows start with me bare faced. I don’t mean “no-makeup makeup,” I mean “zero makeup.” I don’t look perfect. That took courage, and I’m proud of myself for doing it. It’s that kind of a show.

MTV: Where did you shoot the videos?

Williams: We shot the majority of these first few episodes at my place in LA—another testament to how personal we wanted the show to feel. My favorite part was shooting by the pool in front of my Hollywood sign and my two pet dinosaurs, Marie Antoinette and Steve Buscemi.

MTV: What’s your typical approach to makeup? Do you consider yourself an expert?

Williams: Even after this many years of stage makeup, appearances, and fashion-y stuff, I still believe the best approach is no approach. Go with how you feel. I’m definitely not an expert, but I think just being true to yourself is more important.

MTV: What would you change, if anything, about the beauty industry?

Williams: For the sake of an entire society of incredibly unique and beautiful people, I wish the beauty industry was less focused on flaws and more focused on the power of individuality.

MTV: What’s the biggest beauty lesson you’ve learned so far?

Williams: Beauty is a symptom of self-love. It’s not something you create. And even if you do create it in a look, it’s fleeting. You need to get to the bottom of what makes you feel powerful, smart, valued, pretty, blah blah blah. It really does come from the inside.

MTV: So, what’s been your biggest beauty mistake?

Williams: Shaving my hairline under my bangs so I could style my baby bangs just perfectly. It was so good for that one specific style but now I have little tiny tiny hairs that I’m trying to grow out under my regular length bangs. Ah, the baby bangs were so fun.

MTV: Speaking of your hair, it has changed so much throughout the years! How do you decide what color or cut you’re going to do next?

Williams: It usually hits me like a lightening bolt, but usually that bolt is some shade of red, orange or yellow. Those are my favorite hair colors. Although, with my new hair dye line in the works, I may just look like a damn rainbow before too long.

MTV: And finally, is there any beauty trend you’d never try?

Williams: Never say never. (But I will probably not be contouring my own face any time soon.)

17 Mar 2015

Adweek interviews Hayley Williams

Hayley talked to Adweek’s Emma Bazilian about TV, Twitter, why she doesn’t use Instagram and other things too. You can read the whole interview below.

What’s the first information you consume in the morning?
I read my emails and my texts first, and then depending on who walks the dog, I go out and that’s where I read Twitter. I’m a little addicted to Twitter, I have to say.

Who do you follow?
I follow so many things. Vice and BuzzFeed for news and entertainment, even Good Morning America, which sometimes has really silly stories. Most of all, I like to follow my friends, especially when I’m away from home and I want to know what they’re up to.

How about other artists or bands?
One band that does social media really, really well is a band on our label called Twenty One Pilots. They always have fresh videos, they always post things that are very relevant to the moment, and they always have real conversations with their fans. Another artist I love following, not just on Twitter but also on Tumblr, is Taylor Swift. She just does a great job of talking to fans and making them feel like they exist.

Are you on Instagram?
I used to be. On Instagram, I don’t like the way that you see all of your comments no matter what. There’s too many trolls and people that just want to put negative energy into your day. I was finally like, “You know, I don’t have to do this.”

Do you prefer to stream music or buy it?
I don’t use any streaming services. I never have. It’s not even a political statement; it’s just that I’m old-fashioned. I still like to go buy CDs.

What TV shows do you watch?
I watch everything. It’s kind of getting to the point that I’m getting embarrassed about it … But also I’m not embarrassed [laughs]. I like Shark Tank, and I watch every single episode of Law & Order: SVU and NCIS. I also like stupid TV. I can’t even express to you how sad but also satisfied I am by the fact that I indulged in The Bachelor this season.

Do you and your bandmates binge-watch shows when you’re on tour?
We went on a really long summer tour last year, and we were all into Game of Thrones—but only half of us had seen all of the episodes. So we just went to Best Buy and bought all the seasons—of course, on Blu-ray, because I was like, “I’m gonna take these home and keep ’em.” We watched every episode together after shows.

What’s your favorite app?
I love Afterlight. I take a lot of pictures throughout the day, especially now that I have a dog. I’ll pull out the camera, and he knows to pose now, poor thing. He’s like, “OK, get it over with.” I’m also now using Pinterest. I don’t have a real board or anything; it’s more like a private folder of pictures of home décor and recipes. It’s pretty much the worst Pinterest ever. If anyone ever found it, they’d be so disappointed.

06 Mar 2015

InTouch interviews Paramore

InTouch sat down with Paramore backstage at the Hilton Play Concert in NYC last week, they talked about Hayley’s wedding, Jeremy’s daughter and their Grammy win. You can read the interview below.

Fresh off the back of their Grammy win and kicking off the Hilton Hotel’s “Play” series, Paramore sat down with InTouch to talk awards, gigs, famous friends and weddings.

Sitting snugly together on a couch in the Conrad Hotel, New York, Hayley Williams, Taylor York and Jeremy Davis are buzzing. And is it any wonder? With a recent engagement, a Best Rock Song Grammy for ‘Ain’t It Fun’ and a host of intimate gigs in the pipeline, the ten-year-old band are at the height of their game.

Flame-haired Hayley remains coy about her recent engagement, though beams from ear-to-ear as soon as it is mentioned.

Though she has no wedding plans as yet, she says, “I’m not one of those girls who grew up dreaming of a wedding, I only saw myself playing in a band. I’m having fun with it and not stressed at all. It will feel like us, our personalities will be in there for sure.”

Jeremy’s daughter just turned one and when asked how difficult juggling fatherhood and being in one of the hottest bands around is, he reveals it’s been crazy – but a good crazy.

“It’s been pretty crazy, she just turned one and is starting to move around a lot. She came on tour with us, it was crazy and fun. But she loves music as well because her mom came on tour with us when she was in her belly so she’s used to it.”

Taylor seems to be the shy one of the group as he remains fairly quiet throughout, though does admit he has Katy Perry’s number in his phone.

The trio are still walking on air from their Grammy win two weeks ago, and when asked what the award means to them, Hayley said, “Any band would want that but we are a band coming from a world where just being nominated is the equivalent of winning.

“We’ve been nominated a bunch of times and there was only a couple of times I thought we might have a chance, this was not one of those times!

“We were in such a stacked category of legendary musicians and rock musicians I just never thought we would take it home. But it feels great to show our fans they believed in us for a reason.”

On Monday, February 23, Paramore played a private concert at the Conrad New York, in partnership with Live Nation, to kick off the Hilton@PLAY concert series.

In January, Hilton Worldwide announced their mission to excite and inspire the world to play again via a five-year strategic marketing partnership with Live Nation, the world’s leading live entertainment provider.

Through the relationship, Hilton will benefit from Live Nation’s fully integrated global music platform including concerts, VIP access, digital media, ticketing, content and performance venues.

03 Mar 2015

Rolling Stone interviews Hayley

Rolling Stone interviewed Hayley over the phone about the upcoming Writing The Future Tour, you can read the whole interview below.

When Paramore announced dates for their Writing the Future Tour in January, they made it clear this run of shows wasn’t just a tour, but “a celebration” of the success they found with their Grammy-winning self-titled album. But that doesn’t mean they’re slacking on the pre-show preparations.

“We’re driving to rehearsals right now in Jeremy [Davis’] Jeep!” frontwoman Hayley Williams says, laughing. “We’re a band that needs rehearsal, after all. We can’t just show up.”

Still, the sentiment behind the “Future” trek – which kicks off April 27th in Augusta, Georgia – is clear. This is both a thank you to the fans that stuck with Paramore through the dramatic departure of two founding members and a victory lap for everything that came after: a Number One debut for their 2013 self-titled album, two platinum-selling singles and the band’s first-ever Grammy Award, for Best Rock Song.

“Hell yeah, it does feel like [a victory lap],” says Williams. “We never in a million years thought we would win a Grammy, or any of the other crazy things that happened along the way. So we’re thinking of each show as an event, as a way to celebrate our relationship with fans, to celebrate the album and to celebrate the past two years of this band.”

Hence the rehearsals. Williams also says these shows will focus as much on the past as the present, relying on older songs to close the book on Paramore’s most successful period.

“When we were making the album, we had that song ‘Future,’ the last track on the record – it brought in some of our earliest influences, made us feel like we were back in Jeremy’s living room,” she says. “It brought us full circle. Then fast-forward two years, and we did the Parahoy! cruise, and night number two was like the most intimate that a Paramore show has felt in years. The first night we purposely put a lot of singles in the set, and we wanted to second night to feel like we were weaving in and out of all the albums, playing songs that fans haven’t heard in a long time.

“So we always wanted to bring that vibe to a theater setting,” she continues. “No matter all the amazing things that happened with this album, we’re still a band; we still have the same influences and there’s still a feeling that we never want to go away. So it’s sort of our way of digging back into that, hoping that our fans new and old will want to go back with us.”

And while Paramore won’t be using the “Future” shows to test new material – “We haven’t even discussed covers yet,” Williams says. “I was just thinking this morning, ‘I wonder what we should do?'” – they are hoping the momentum will carry them into their next chapter: writing the follow-up to their self-titled album.

“We needed some time off after Monumentour, to process everything that we were able to do, but also a lot of amazing personal things happened as well,” Williams says. “Now we’re so ready to get on the road, to be with our fans. That’s going to light a fire under our asses to get into what we’re going to do next. I can just feel it. And that’s exciting.”

28 Feb 2015

Hayley talks to BuzzFeed about Fueled By Ramen

BuzzFeed interviewed Hayley through email for their article about Fueled By Ramen and how the label has stayed relevant for 20 Years. You can read Hayley’s part below and the whole article here.

“I remember meeting with John (Fueled By Ramen Founder) at a Cheesecake Factory, I was with our manager Mark, and doing some acoustic shows at Taste of Chaos 2005. We talked about the scene and where I saw Paramore fitting into it. I was so happy to be hanging with a label guy who got it. He didn’t see me as some answer to Avril Lavigne’s success. He just always understood what Paramore was. Who we were. That sort of thing means a lot to a 15 or 16 year old kid.”

“There have been plenty of changes, and I know that’s pretty normal in the industry, but we’ve never had a reason to want to leave FBR. We like the history that’s there. They have always believed in our vision for the future and they also know our roots. It’s having so many people on the team who we grew up with. We like the reminder of where we came from. It’s nice to share stories and say ‘remember when?’ with some of those people. Not to mention FBR actually have put out so many cool punk rock records and they’ve been a part of so many kids’ experience with the scene. Whether it’s someone else’s idea of punk or not, to me, the fact that two punk fans built a label out of their college dorm means something, and I’m proud to be a part of that.”

Hayley also talked about the label on her Twitter earlier. You can read her tweets below.