Hayley talked to Popsugar about Good Dye Young during her and Brian’s visit to NYC a few weeks ago. You can read the whole article/interview below.
Hayley Williams’s New Line of Dye Makes It Simple to DIY Rainbow Hair
While rainbow hair has been the top beauty trend for the past few years, Hayley Williams was rocking colorful coifs well before it was cool. If you are a Paramore fan, then you’ve been familiar with her ever-changing mane since she and her bandmates got together in 2004.
“It’s amazing what dyeing someone’s hair will do for their day, let alone their identity, be it who they are or who they present to the world,” Hayley gushed to POPSUGAR. “I became passionate about that side of it.” The singer explained that she usually picks her hair hue based on her emotions, whether it’s due to her mood or the music that she’s working on. True fans have seen her sport every shade from red and blue to her favorite hue, orange (which she wore on her wedding day).
Because Hayley has been experimenting with hair color for so long, she knew exactly what she wanted from an at-home dye — and she couldn’t find it. She and her colorist, Brian O’Connor, would often mix two to three different brands together to achieve their desired results. That’s why they decided to collaborate on their own vegan, cruelty-free, eco-friendly color line, Good Dye Young, launching this June.
If you’ve never taken the plunge into rainbow hair, trust us when we say this brand will inspire you. Hayley and Brian worked hard to create a collection that is as fun and funky as it is good for your hair. The drip-free, creamy formula is packed with sunflower and bergamot oils to richly nourish every strand as it infuses it with semipermanent pigment. Good Dye Young is launching with five shades ($14 each), as well as the mixing potion “Fader” ($14) that allows you to customize your own pastel shade, a bleaching kit ($9), and a tool arsenal ($6).
And, yes, that means that Hayley and Brian want you to bleach your own hair at home — safely, that is. They’re equally passionate about education as they are about bright colors and have provided extensive resources on the Good Dye Young site. “We want people to feel empowered by Good Dye Young,” Hayley said. “The idea is to really create a world within hair, beauty, and fashion for people who are excited about expression.”
The duo has plans to provide fans with color recipes so they can craft their own perfect shade and are starting to shoot and share DIYs. But they’re already getting great feedback from Hayley’s celebrity pals, who got early access to the products. “I got to send hair dye to Shirley [Manson] from Garbage,” she said proudly. “And Josh [Dun] of Twenty One Pilots takes the pink on the road and touches up himself. He’ll write me randomly like ‘Man, it’s so easy to use!'”
Still wary of dyeing your strands at home? Color virgins, you can still add some pizzazz to your style without taking it platinum first. Brian suggested trying Rock Lobster or Blue Ruin (or mixing the two!) for a subtle stain on your mane that’s only visible in certain light. “I love that look,” Hayley added. “It’s really pretty but dark and mysterious, like [Fairuza Balk’s hair in] The Craft.”
Photographer David McClister has released new photos from the photoshoot he did with Hayley for Billboard in 2014 and also one new photo from the photoshoot with Hayley and Chad for Alternative Press last year. Go to our gallery to see HQ photos from both photoshoots.
Hayley and Brian are currently in NYC promoting their new hair dye line ‘Good Dye Young’. Like yesterday the two are doing interviews again today, keep checking this post to get the latest updates.
First they visited Buzzfeed. There’s no video content yet, but you can see new photos in our gallery:
Video from their visit to Cosmopolitan is available below in two parts. Brian is dyeing a Cosmo editor’s hair blue and purple and they are also answering questions.
New photos from the visit to Cosmopolitan available in our gallery:
Hayley and Brian are in NYC promoting their new hair dye line ‘Good Dye Young’. The two will be having meetings, doing interviews etc. Keep checking this post to get the latest updates. Lots of new photos from all the meetings available in our gallery.
At first they were at Bustle Headquarters, the interview was streamed live on Facebook so they answered questions by fans too. If you missed the live stream, you can watch the video below.
Talking about hair dye and beauty with Allure:
Talking about Good Dye Young with HuffPost Lifestyle:
Talking about Good Dye Young, writing new music, Parahoy and other things with Racked:
Hayley and Brian also visited PeopleStyle and Teen Vogue. There’s no video content yet, but you can see new photos from the interviews in our gallery.
Fans spotted Hayley between the meetings in NYC, go to our gallery to see lots of new photos with fans.
Hayley was at Brewfest in Franklin, TN yesterday. She spent time with her husband Chad and sister Erica. Go to our gallery to see new photos with her sister and fans who met her at the event.
Paramore and Hayley are nominated in two categories at this year’s Kerrang! Awards! You can vote here. The categories and other nominees can be seen below.
Pierce The Veil
Black Veil Brides
twenty one pilots
TWEETER OF THE YEAR
The awards ceremony will take place on June 9th at The Troxy in London, UK and is hosted by Justin Hawkins of The Darkness and Benji Webbe of Skindred. Tickets are on sale now and you can get yours at the Kerrang! Ticket Store.