Hayley talked to WWD about her ‘Kiss Off’ video series and how she found make-up. You can read the interview below.
When it comes to makeup, Paramore’s Hayley Williams doesn’t care about boundaries.
Evident in her debut episode of Kiss-Off, a series of three- to five-minute Webisodes that incorporates music and beauty, Williams’ friend and makeup artist Brian J. O’Connor will replicate a punk rock, David Bowie-like look on her from the 1982 cult film “Ladies and Gentlemen, The Fabulous Stains.”
“[The show] isn’t about what color looks good on your skin tone or how to make your lips look bigger or contour this or that,” she declared, adding the show will air Tuesday on Popular TV, a video-led media platform for Millennial girls created by Nylon cofounders Marvin Scott Jarrett and Jaclynn Jarrett. “It’s about what do you like and how can you express that and find out what your look is by trying new things.”
The 26-year-old lead singer of Paramore won’t just center the show around makeup, but also music and different cultural elements.
“It won’t be specific to Paramore,” Williams said. “That was something I was very adamant about from the get-go. I want to have other artists on the show, interview them about what inspires them and maybe how they found their look and what the process was for that.”
But Williams won’t be taking a break from music to film Kiss-Off. Paramore will begin touring in the next month and she will continue to shoot on the road. Also, she is planning to launch a line of hair dye this year. She wouldn’t divulge many details but noted, “It’s another way I’m trying to bring self expression to the mix for younger people who are coming into their own. It’s going to be a DIY experience.”
That DIY experience translates to how she came to find makeup, because before age 18 Williams wouldn’t even wear lip balm to a photo shoot.
“I never grew up thinking, ‘Oh, I’m beautiful.’ Maybe no one does, but I’ve never been someone who relied on my looks to do anything because that was never really something I thought I had to offer,” she said. “By the time I came around and found makeup, I think we [Paramore] were in Japan and I really loved the way some of the girls looked coming out to the shows. I took some home and I started playing with it. My first eyeliner and eye color was from Japan. I drew all over my eyes and did this weird cat thing on the inside corners and I realized I didn’t have to use makeup to fit in.”
The first episode of Hayley’s new beauty-focused video series ‘Kiss Off’ is now available. You can watch the episode below.
MTV interviewed Hayley about her upcoming ‘Kiss Off’ video series. She talked about the shooting, what to expect from the series and other things too. Read the whole interview below.
If you’re looking for braid tutorials or smoky eye how-tos, you can stick to YouTube, dudes. Hayley Williams’ new beauty-meet-music video series with Popular TV is all about celebrating looks that make you stand out. Her super personal DIY tutorials (shot in her actual home) will recreate iconic musicians’ makeup from the past and present. Hayley was awesome enough to tell us a little bit more about “Kiss Off,” and why the beauty world needs to empower ladies for being exactly who they are, flaws and all.
MTV: So, we gotta know how the “Kiss Off” series came about. Was it your idea?
Hayley Williams: I’ve known Marvin [Jarrett, Editor in Chief of PopularTV.com] for a while and had such a great experience working with him in the past. Last summer, I ran into him while grocery shopping in West Hollywood, and he told me he had this new project he wanted me to consider being a part of, and here we are!
MTV: What do you think is currently missing in the beauty landscape?
Williams: I want beauty, especially for younger people, to feel less like “make yourself socially acceptable” and more like “express yourself bravely and feel beautiful and cool being you.”
MTV: How is your beauty series different from all the other tutorials out there?
Williams: I see so many beauty blogs and sites tweeting headlines about contouring your nose to make it look smaller or how to line your lips to make them bigger. Don’t get me wrong, sometimes we do feel like we wanna fix something, but how much of that is because we keep getting signals that what we have isn’t good enough? Our show is a baby, and we are still learning as we go. I don’t think we have perfected the art of the how-to quite yet, but that’s not the point! We want people to look in unexpected places for inspiration and not be afraid to try things just for the hell of it. You’d be surprised at what makes you feel beautiful and how strong you feel when you break a few rules.
MTV: What kind of tutorials can we look forward to seeing?
Williams: The first episode we shot was inspired by a punk rock movie and the makeup reminded me of some of the looks I did when I first started getting into stage makeup. I didn’t know what I was doing and yeah, sometimes I got weird looks, but oh my stars, did I feel cool on stage like some sort of MySpace generation, yellow-skinny-jeans-wearing Ziggy Stardust. That feeling is what the show is about. We aren’t following every trend, and we aren’t worried about looking perfect. In fact, most of these shows start with me bare faced. I don’t mean “no-makeup makeup,” I mean “zero makeup.” I don’t look perfect. That took courage, and I’m proud of myself for doing it. It’s that kind of a show.
MTV: Where did you shoot the videos?
Williams: We shot the majority of these first few episodes at my place in LA—another testament to how personal we wanted the show to feel. My favorite part was shooting by the pool in front of my Hollywood sign and my two pet dinosaurs, Marie Antoinette and Steve Buscemi.
MTV: What’s your typical approach to makeup? Do you consider yourself an expert?
Williams: Even after this many years of stage makeup, appearances, and fashion-y stuff, I still believe the best approach is no approach. Go with how you feel. I’m definitely not an expert, but I think just being true to yourself is more important.
MTV: What would you change, if anything, about the beauty industry?
Williams: For the sake of an entire society of incredibly unique and beautiful people, I wish the beauty industry was less focused on flaws and more focused on the power of individuality.
MTV: What’s the biggest beauty lesson you’ve learned so far?
Williams: Beauty is a symptom of self-love. It’s not something you create. And even if you do create it in a look, it’s fleeting. You need to get to the bottom of what makes you feel powerful, smart, valued, pretty, blah blah blah. It really does come from the inside.
MTV: So, what’s been your biggest beauty mistake?
Williams: Shaving my hairline under my bangs so I could style my baby bangs just perfectly. It was so good for that one specific style but now I have little tiny tiny hairs that I’m trying to grow out under my regular length bangs. Ah, the baby bangs were so fun.
MTV: Speaking of your hair, it has changed so much throughout the years! How do you decide what color or cut you’re going to do next?
Williams: It usually hits me like a lightening bolt, but usually that bolt is some shade of red, orange or yellow. Those are my favorite hair colors. Although, with my new hair dye line in the works, I may just look like a damn rainbow before too long.
MTV: And finally, is there any beauty trend you’d never try?
Williams: Never say never. (But I will probably not be contouring my own face any time soon.)
Popular released a teaser from Hayley’s new beauty-focused video series called ‘Kiss Off’. You can watch the short teaser below. It was filmed in her home and other places in Los Angeles. First full episode of the series airs next Tuesday, March 31st.
You can read more about the series here.
Fans spotted Hayley in Cincinnati, OH yesterday. She was seen at a beauty shop and also at the New Found Glory show at local venue called Bogart’s. Go to our gallery to see new photos with fans.
Hayley talked to Adweek’s Emma Bazilian about TV, Twitter, why she doesn’t use Instagram and other things too. You can read the whole interview below.
What’s the first information you consume in the morning?
I read my emails and my texts first, and then depending on who walks the dog, I go out and that’s where I read Twitter. I’m a little addicted to Twitter, I have to say.
Who do you follow?
I follow so many things. Vice and BuzzFeed for news and entertainment, even Good Morning America, which sometimes has really silly stories. Most of all, I like to follow my friends, especially when I’m away from home and I want to know what they’re up to.
How about other artists or bands?
One band that does social media really, really well is a band on our label called Twenty One Pilots. They always have fresh videos, they always post things that are very relevant to the moment, and they always have real conversations with their fans. Another artist I love following, not just on Twitter but also on Tumblr, is Taylor Swift. She just does a great job of talking to fans and making them feel like they exist.
Are you on Instagram?
I used to be. On Instagram, I don’t like the way that you see all of your comments no matter what. There’s too many trolls and people that just want to put negative energy into your day. I was finally like, “You know, I don’t have to do this.”
Do you prefer to stream music or buy it?
I don’t use any streaming services. I never have. It’s not even a political statement; it’s just that I’m old-fashioned. I still like to go buy CDs.
What TV shows do you watch?
I watch everything. It’s kind of getting to the point that I’m getting embarrassed about it … But also I’m not embarrassed [laughs]. I like Shark Tank, and I watch every single episode of Law & Order: SVU and NCIS. I also like stupid TV. I can’t even express to you how sad but also satisfied I am by the fact that I indulged in The Bachelor this season.
Do you and your bandmates binge-watch shows when you’re on tour?
We went on a really long summer tour last year, and we were all into Game of Thrones—but only half of us had seen all of the episodes. So we just went to Best Buy and bought all the seasons—of course, on Blu-ray, because I was like, “I’m gonna take these home and keep ‘em.” We watched every episode together after shows.
What’s your favorite app?
I love Afterlight. I take a lot of pictures throughout the day, especially now that I have a dog. I’ll pull out the camera, and he knows to pose now, poor thing. He’s like, “OK, get it over with.” I’m also now using Pinterest. I don’t have a real board or anything; it’s more like a private folder of pictures of home décor and recipes. It’s pretty much the worst Pinterest ever. If anyone ever found it, they’d be so disappointed.